Vision, Mission and Strategy

Vision

"To be a Leading Sustainable Elastomer Company Driven by the Innovation of Reliable Quality Elastomer Products, Newly Developed Materials and Rubber Tires in comply with Environmental Social and Governance (ESG) on the ground of 7 policies:"

1. Sustainability in Safety and Environment

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2. Quality in Each Product with International Quality Systems

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3. Best Satisfaction to Customers in 4 Product-Dimensions

Price/Cost (C) At the Best Competitive Level for Customers

Quality (Q) At the Best Competitive Quality Rating by Customers

Delivery At the Best Competitive Delivery Rating by Customers

Services/Solutions At the Best Service to Solutions for Customers at All Times

4. Create the Opportunities of Human Resource Improvement to Achieve Competencies in All Levels

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5. Continuous Research and Development for new Innovations, Products, Processes and Market and Keep Generating to Outputs of Existing Business

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6. Generating Strong Financial Status and Attractive Return to Shareholders

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7. Supporting the Good Corporate Governance and Corporate Social Responsibility

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Mission and Strategy

1.
Enhance the Competitiveness and Net Profit by improving the efficiency of:
2.
Dedicate to develop technological development and innovation beyond the limitation in order to enhance maximum benefit and long-term value.
3.
To emphasize on human capital management, personnel competency development and corporate culture enhancement in accordance with corporate values in order to achieve the expected outcome.
4.
Be a sustainable company in comply with Environmental Social and Governance (ESG)

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